Meta to Launch New Lead Generation Features
Ecommerce Strategy, Paid Social
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Calling Leads
This new feaure will allow businesses to call users through Facebook. The aim is to provide further assurance by displaying key business information such as logo and company description when responding to enquiries.
This could mean a reduction in the amount of unanswered calls from business to enquirer when the phone number is less recognisable.
Advantage+ for Lead Generation
Apply AI to multiple campaign aspects with Advantage+ for lead gen. You can fully automate campaigns, if you wished with Facebook, claiming greater performance success and time and money savings.
We expect Advantage+ for Lead Generation to work in the same way as it does for other campaign goals where Meta Machine Learning determines an audience based on their likelihood to convert and displays ads to those with high intent. We can also assume that, similarly to Advantage+ Shopping Campaigns, the more 1st party data you can provide Meta the more efficient the AI will be in finding the right users for you.
Hubspot CRM Integration
The final new feature has been long awaited. A new straightforward click through set up for CRM, Hubspot will be released.
This should support with end to end reporting, lead to sale rate and identifying quality of social leads for advertisers.
