Ancient Greek Sandals
Ancient Greek Sandals are the epitome of greek style; handmade locally by skilled craftsmen using traditional techniques that have existed for centuries. A raw, yet feminine aesthetic distinguishes this new sandal brand. The chemical free, natural tan leather ages beautifully with time and wear.
SERVICE
CLIENT
The results
We are incredibly proud of the results we have been able to achieve with the Ancient Greek Sandals team. We have consistently met or broken ambitious target each month, delivering an increase in revenue whilst maintaining or reducing percentage of ad spend. We built engaged audiences at speed across Paid Social whilst utilising Performance Max and Shopping Campaigns within Google Ads to ensure Ancient Greek Sandals where visible across all stages of the marketing funnel throughout the purchase journey. An attribution strategy using Northbeam was implemented alongside a 1st party data solution allowing us to see clearly the impact of each channel and the relationship each has with eachother in terms of influence over conversions. This allowed us to make informed decisions quickly on where to allocate budget, test or innovate.
About
Ancient Greek Sandals are the epitome of greek style; handmade locally by skilled craftsmen using traditional techniques that have existed for centuries. A raw, yet feminine aesthetic distinguishes this new sandal brand. The chemical free, natural tan leather ages beautifully with time and wear. Each product is lovingly made by hand in Greece and their commitment to using traditional techniques makes their products truly unique within the footwear market. The Ancient Greek Sandal team partnered with Revenue Growth Agency armed with a drive for scaling marketing performance across all regions and a real growth mindset which allowed us to test and learn from new marketing channels and algorithm supported strategies. Following our tried and tested revenue growth framework we successfully broadened their audience, told their brand story through carefully tested social creative and used search as a strong means to convert. This allowed us to surpass targets even during their off peak seasons.
