Ancient Greek Sandals

Ancient Greek Sandals are a brand drenched in heritage and authenticity. Sandals are hand made in Athens using traditional techniques but their unique and modern designs bring them into the present day. Before 22/23, Ancient Greek Sandals were predominantly seen across wholesalers such as Matches Fashion, Net-a-Porter and Selfridges. Whilst wholesale still plays a part in generating revenue, there was a desire to amplify the brand outside of these marketplaces and take a stronger place in the market as a D2C ecommerce brand.

As Ancient Greek Sandals embarked on this journey, they identified a need for a new digital partner; not only who could execute their day to day digital marketing needs but also provide strategic direction to enable the shift to D2C. A referral brought them to partner with Revenue Growth Agency.

From the outset, Revenue Growth Agency demonstrated a deep understanding of the brand, goals and position within the market and was able to develop a clear action plan to scale online revenue across multiple channels.

Ancient Greek Sandals, targets a particular audience. Mainly women aged 30-55 with high levels of disposable income. When we look at attributes and characteristics of these women, we see sophistication and a need for high quality, elegant pieces to enhance a luxury wardrobe.

These women span the globe with core markets in UK, Europe and the US. They seek out brands who offer unique pieces, made to the highest quality with the best fabrics and unrivalled craftsmanship. And Ancient Greek Sandals has built its reputation on every sandal being handmade and hand finished by expert craftsman locally in Greece ensure each item is finished to the highest of standards.

With the age demographic of our audience platforms like Meta (Facebook and Instagram) are key channels to explore as users look to these networks not just to communicate but to be inspired, influenced and entertained.

But, in order to grow revenue and acquire new customers, it was necessary to also explore new territories, new channels and find new audiences that would fall in love with Ancient Greek Sandals.

By combining personas created by the internal brand team at Ancient Greek Sandals with GA4, CRM and 1st party customer survey data, new audiences and opportunities were established and became a focus to test.

A new mens collection was also launched in 2024, showcasing the same impeccable style and craftsmen ship. Styles are classic and versatile and cater to a new audience of fashion focussed males looking for effortless styles to enhance their existing summer wardrobe. These men are European, aged 30-45 with a stable high income.