Globe-Trotter
Globe-Trotter are the eptome of Luxury Travel. Since 1897 Globe-Trotter have been handcrafting the finest luggage and travel accessories. Based on classic designs, each product is made to stand the test of time and bring a little luxury to your journey. Globe-Trotter also collaborate with some of the world's biggest names including 007 James Bond, Paul Smith, Muirhead Leather, Aston Martin Forumula One.
SERVICE
CLIENT
About
Revenue Growth Agency were tasked with exploring opportunities for a new route to market through Paid Social. Having been unsuccessful in running activity across social previously, Globe-Trotter were keen in testing a more holistic approach to this channel.
Our 4 step Storytelling Framework was the perfect approach to assess the viability of Meta as a new effective digital channel. Making use of video assets and photography already available, a creative-led full funnel campaign was built within Meta targeting just new-to-brand customers.
We used the brands unique story of heritage, longevity and quality as an introductory piece to new audiences and let them through a sequence of ad sets purposefully built to take the user on a journey through Globe-Trotters products and ethos before conversion. Meta's Advantage+ Shopping Campaign type was the ideal vehicle to serve these ads; allowing the algorithm to learn from 1st party customer data and actively seek out opportunities and new audiences both in the UK and US.
The results
Within 14 days of our first campaign going live, we achieved an impressive 15X ROAS across the entire account and have continued to meet revenue targets through this improved strategy.
International expansion efforts have seen revenue generated not only in the UK but also the US and UAE and other European countries. We continue to build awareness and reputations in these locations.
US Revenue increase 104% - (YoY 2023 - 2024 to date, Dec'24)
UAE User increase 98% - (YoY 2023 - 2024 to date, Dec'24)
UAE Revenue increase 132% - (YoY 2023 - 2024 to date, Dec'24)
Belgium User increase 187% - (YoY 2023 - 2024 to date, Dec'24)
Meta, Account Wide:
Meta Ads - Total Clicks Increase 161% (YoY 2023 - 2024 to date, Dec'24)
Meta Ads - Impressions Increase 157% (YoY 2023 - 2024 to date, Dec'24)
Campaign Level:
Full Funnel Brand Building Campaign - Average ROAS 7.6 (Oct'24)
Christmas Campaign - Average ROAS 6.04 (Nov'24)
Cotswold Collection Campaign - Average ROAS 5.71 (Nov'24)
New Brand Led Creative:
Top performing single ad achieved:
ROAS 252:1
CTR 2.02%
