Best Luxury Brands, Campaigns and Strategies of 2024.

Take a look back at 2024 and see which luxury brands, campaigns and strategies our experts deem as stand out across the year.

David, Director of Client Growth Strategy dives into the world of UGG and how they have secured themselves as his stand out brand through comprehensive use of paid ads on Meta.

UGG make use of all ad formats available, carry their audiences through various stories whilst showcasing the unique style of products; a true full funnel approach which remains consistent with other organic activity on multiple channels.

Danielle, Creative Strategy Manager, picks Coach as her stand out brand of the year.

Coach have developed and secured their brand personality across social; looking to engage a younger audience. Their sustainable initiative Coachtopia, taps into circular fashion narratives and is showcased through vibrant ads with astonishing CTRs. Alongside a campaign "What You Carry Makes You Stronger" featuring Camilla Mendes and Lil Nas X, which plays on a popular video format already established on socials, Coach cements themselves as a luxury brand nailing Tiktok.

Founder and Director, Andy, chooses to focus on heritage motorcycle brand Triumph who, in 2024, completed a re-brand with 4 new pillars on which to base their entire brand strategy on.

They have been successful in managing their reputation with clever content, partnerships, sponsorships and new product launches and have transitioned from value brand to luxury brand over the course of their 120 years.