Black Friday Strategies for Ecommerce: Stop Chasing After New Customers

This is not your average Black Friday strategy webinar.

Black Friday and Cyber Monday should be strategic days in your trade calendar and although are an opportunity to maximise returns, should not be a means to recruit large volumes of new customers or close an ambitious revenue target.

In this session we'll cover:

• Once a sales customer, always a sales customer.

• How heavy discounts will negatively affect profit margin

• Consumer views on Black Friday

• Why brands are backing out of sales

• How the weekend can be used strategically but not as a silver bullet

If you and your brand are looking for a different view on Black Friday, then this is a session not to miss.