Building Brand Performance for Effective New Customer Acquisition.

With special guest Tommy Entwistle!

Tom has a wealth of experience working for some of the best and most innovative outdoors brand such as Osprey and Thrudark.

During the session, we'll be covering topics such as:

• Discussion about how to improve ecommerce performance through brand elevation and storytelling

• Is showcasing brand just as important as showcasing product

• How to handle brand reputation and creativity in a large organisation

• How effective leadership of your team can lead to outstanding results

A bit about Tom: "Everything I do or have done over the last 20 years is built upon a deep rooted passion for the outdoor and sports arena. Either as an active participant, introduced by grandparents at an early age, or through my professional endeavours. Having been a driving force in the emergence and later dominance of Osprey Packs globally, or through my recent impact within ThruDark insurgent growth. Growing and leading a cultural and commercial team dynamic is at the essence of what I believe success is built on. Revenue, Profit, KPIs are a bi-product of doing everything well, only teams who care and are bought into a collaborate goal or mission can achieve that. Grow your people, grow your brand"